DAMN YOU, DORITOS! DAMN YOU TO HELL!

My colleague and buddy Zack Sultan has a brilliant piece in Stream today about his disdain for user-generated contests. He uses Doritos' Super Bowl ad campaign as his main example. An excerpt: 

"The Doritos Model confers genuine benefits on the participant, even beyond the promise of interstellar publicity and hefty cash prices. Making an ad sharpens the focus of many young filmmakers who don't yet know how to use their freedom wisely (witness the gray sludge of scantly edited and conceptualized web-cam dispatches that clog the arteries of most video sharing sites). Submissions to these contests are frequently more thoughtfully constructed, and even more artful, than the typical 'auteur' project you stumble across on YouTube."