CANNES, France -- The presence of video-on-demand and streaming video companies at the Cannes Film Festival, a place where the giants of world cinema screen their works in staggeringly immense structures, might appear somewhat incongruous. However, a place so insistent on reminding people of its ongoing role in film history should embrace the inevitability of digital distribution. For that reason, the online movie rental service Jaman , which participated in several panels and hosted a party on the Croisette in Cannes this week, justifies its attendance by the very nature of its existence — and the Silicon Valley team doesn't shy away from that fact.

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